If there’s one thing this industry will teach you, it’s how to create under pressure.

While I was on the first leg of Shakira’s Las Mujeres Ya No Lloran Tour, I got a call from Christian Nodal’s team asking if I’d be interested in helping shape the creative direction for his next album. It was a completely different world from anything I’d worked on before—and that’s exactly why I said yes.

Most of my career had been surrounded by pop artists, so the idea of stepping into Regional Mexican music felt like the perfect creative challenge. My question wasn’t how do I make this look regional? It was how do I bring my own creative language into a genre with such a rich visual identity?

With almost no time to spare, I put together an initial creative deck using just a handful of reference photos the team had sent me. The next day, while I was still in Colombia, Christian and I jumped on a call. He walked me through the album, shared unreleased music, and told me about his love for the visual language of Mexico’s Golden Age of Cinema.

That’s when everything clicked.

Instead of looking at the album as another music rollout, I saw it as a love letter to Mexico.

¿Quién Más Como Yo? became a visual and sonic tribute to the country’s cinematic legacy—drawing inspiration from the elegance, drama, and timeless beauty of Mexico’s Golden Age without ever trying to recreate it literally. I wanted it to feel fresh, editorial, and collectible. We reimagined the iconic illustrated movie posters of the era through a contemporary lens, creating four distinct visual variations that celebrated the past while introducing it to a new generation.

It was my first time building a world inside the Regional Mexican genre, and it reminded me that great creative ideas don’t belong to one style or one audience—they belong to stories worth telling.